Mesa Beverage Co., Inc. Wins 2007 Coors Brewing Company “President’s Award”

SANTA ROSA, CA  – Mesa Beverage Co., Inc., based in Santa Rosa, CA, is proud to announce that it earned the 2007 “President’s Award” from Coors Brewing Company (CBC). 

In April, Coors Brewing Company presented 20 of its most valued distributors with the President’s Award during the opening ceremonies of the company’s annual National Distributor Convention.  Ron Fowler, chairman and CEO of Liquid Investments, and Mark Herculson, executive vice president of Mesa Beverage, accepted the award from Pete Coors, chairman of Coors Brewing Company, and Peter Swinburn, president and CEO of Coors Brewing Company. 

“2007 was a stellar year for Coors Brewing Company and we could not have accomplished what we did without our distributor partners,” said Mike McGhee, vice president, West Region, Coors Brewing Company.  “Our distributors provide retailers with terrific programs, best-in-class service and invaluable beer industry knowledge.  In 2007, Mesa Beverage set itself apart by providing superb customer service, quality assurance and raising the bar on results.”

The President’s Award is given annually to the top five distributors in each of Coors four geographic regions.  Each of Coors’ distributors qualifies for the award, which is judged based on performance in four categories: volume growth; three year compound annual growth rate; quality scores; and special milestone achievements.

“It is truly an honor to be recognized as a Coors President's Award winner,” says Mark Herculson upon receiving the award.  “The credit goes to everyone at Mesa Beverage for their commitment to delivering superior results against the Coors portfolio.  Additionally, we would not have had success without a strong partnership with the Coors Brewing Company Western Region personnel and all of our retailers.”

Mesa Beverage Co., Inc. is a subsidiary of Liquid Investments, which ranks in the industry’s top one percent of distributor groups in the country.  Ron Fowler is Chairman and CEO of Liquid Investments, based in San Diego, CA.  Other Liquid Investments holdings include Colorado Beverage Distributing, Inc. in Grand Junction and Montrose, CO.