Montrose, CO—Colorado Beverage Distributing, Inc., based in Montrose, CO, received the prestigious Bill Coors Quality Performance Award at the 2007 Coors National Convention held March 19-20 in Las Vegas. This coveted 'Best of the Best' honor is given to only one distributor nationally each year.
 
Coors Brewing launched their Thirst for Excellence program last year, focusing on the distributor’s street level employees and an emphasis on quality of product.  They applied an overall score to each distributor based on seven categories: Audit Score (executed by Coors through a market visit), Out of Code Product, Product Damage, QAM Certification, Out of Rotation, Consumer CIC, and In House Audits, as well as meeting all business plan selling objectives.
 
Colorado Beverage’s Montrose operation received a PERFECT SCORE across all seven categories, a feat never before achieved by any distributor within the Coors distribution system.  This outstanding accomplishment made Colorado Beverage the obvious choice to receive the award.
 
Colorado Beverage Distributing, Inc. is a subsidiary of Liquid Investments, which ranks in the industry’s top one percent of distributor groups in the country.  Ron Fowler is President and CEO of Liquid Investments, based in San Diego, CA.  Other Liquid Investments holdings include Mesa Distributing Co., Inc. in San Diego, CA, Mesa Beverage Co., Inc. in Santa Rosa, CA and Colorado Beverage Distributing, Inc. in Grand Junction, CO.

Ron Fowler, Chairman and CEO of Liquid Investments accepted the Bill Coors Quality Performance Award from Pete Coors and Coors Brewing Company President and CEO, Frits van Paasschen.